What is athliesure
Athleisure is a trend in fashion in which clothing designed for athletic workouts at a gymnasium, sometimes termed activewear, is worn outside of the gym to go to the office or shopping or other social occasions.
The idea is that “gym clothes are making their way out of the gym and becoming a larger part of people’s everyday wardrobes”. By some accounts, the athleisure trend grew out of women wearing yoga pants.
Another account suggests that the trend came about because people could wear them for multiple occasions without having to change, which meant greater convenience, since people did not have to carry an extra gym outfit on the way to the office, for example.
Facts and Reports on Athliesure Wear
Reports in both the USA Today and in the Wall Street Journal describe the athleisure market as growing, displacing typical workwear styles, and cutting in to sales of jeans,with a market size in 2014 as $35 billion, representing an 8% increase from the previous year.
While the trend was started by women, men are increasingly turning to athleisure wear as well. For men’s fashion, athleisure wear began with luxury sweatpants and then moved to the upper torso region with “dressy/sporty versions of men’s blazers, varsity jackets, pea coats and sweaters